Have you ever wondered if your brand is still relevant or if your logo is no longer working? As your business grows and evolves, so must your visual identity. Ignoring certain signs can cause you to lose opportunities, customers and visibility.
Here are 10 clear signs that indicate when to rebrand… and how to get started.
1. Your logo no longer represents what you do.
Maybe you created it when you were starting your business, with few resources and a lot of improvisation. But if today your company has grown, offers more services or changed its focus, it is likely that your logo no longer works.
Clear sign: You see it on a card or on your website and you don’t feel it represents who you are today.
2. Your visual identity looks outdated.
Graphic styles change, and what used to look modern today may look like something out of another decade.
When to rebrand because of this?
If comparing yourself to your competition makes you look less current or less professional, it’s time to update.
3. Your design doesn’t adapt well to digital.
Your logo doesn’t look good as an icon on networks? Does it lose legibility on small screens?
Many brands were designed with print only in mind and forgot the digital environment.
Red flag: Your image looks pixelated, distorted or unreadable on Instagram, WhatsApp or your website.
4. People don’t remember you (or confuse you with another brand).
A solid brand is instantly recognizable. If your customers can’t remember your logo, your colors or even your visual name, it’s time to rethink your identity.
5. Your brand has no visual coherence.
A logo with one style, networks with another, presentations that use another typography…
This generates distrust.
When to rebrand?
When you don’t have a coherent visual system and each piece of communication seems to belong to a different brand.
6. You are not proud to share your brand.
If you avoid sharing your website, your presentation or your logo at events because “it looks ugly” or “it’s not very professional”… that’s a great sign.
Your brand should be your calling card, not a visual burden.
7. You changed your audience, but your image doesn’t reflect it.
You used to target SMEs and now you work with large companies? Did your target audience become younger or more premium?
Your brand must also evolve.
A good rebranding aligns your image with the new customer profile you want to reach.
8. Your competitors look more professional than you do.
Do an exercise: go to your competitors’ websites and networks.
Does their brand communicate better than yours? Do they look more updated or trustworthy?
If the answer is yes, you could be losing customers… without knowing it.
9. You’ve grown, but your image is still that of a start-up.
Maybe you started out on your own and now you have a team, office, more services… but your brand still looks amateurish.
My logo doesn’t work anymore?
Yes, if it looks like it was made with a free app and doesn’t reflect the level you have today.
10. You fail to connect emotionally with your audience.
Design is not only aesthetic. A well thought-out visual identity arouses emotions, transmits values and creates bonds.
When to rebrand for this reason?
When you feel that your communication does not make an impact, does not inspire or create community.
So… do you need a redesign?
If you identified with at least 4 of these signs, it’s very likely that your brand needs an update.
And you’re not alone: rebranding is a natural part of growing any business.
Shall we redesign your brand?
Here at Lyon Agency we help businesses like yours evolve visually with a strong, consistent and emotionally powerful identity.
📩 Request a free consultation and discover how your new image can help you sell more and position yourself better.
