Lyon Agency Blog

The impact of graphic design on customer loyalty
Discover how graphic design directly influences customer loyalty. Learn how to use design as a long-term strategic investment.

How to adapt your visual identity to different platforms
Discover how to adapt your digital visual identity to each platform to improve your brand consistency, sell more, and strengthen your online presence.

Emotional Branding: How Design Builds Customer Trust
Descubre qué es el branding emocional y cómo los colores y formas pueden ayudarte a conectar con tus clientes y aumentar tus ventas.

How packaging design can increase your sales
Learn how packaging design that sells can increase your sales and connect with your ideal customer. Discover the most common mistakes and how to avoid them.

How to choose fonts that convey your brand’s personality
Discover how to choose the ideal brand typography for your business. Connect with your audience and strengthen your visual identity with well-selected fonts.

How a poorly designed logo can damage your reputation
A poorly designed logo can damage your company's reputation. Find out why and how to prevent your visual identity from affecting your credibility.