Branding UX/UI Packaging
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Overview
A performance-focused digital campaign designed to drive season ticket sales, increase fan engagement, and scale league visibility across Canada's most competitive soccer markets. Through precision targeting, iterative testing, and cross-platform media buying, the campaign delivered measurable impact across all core KPIs.
Canadian Premier League (CPL) is Canada’s top-tier professional men’s soccer league, bringing together clubs from coast to coast with the mission of growing the game at home. With a rapidly expanding fan base and ambitious growth targets, CPL sought a strategic partner on Datawyze to transform its marketing execution across digital channels.
Challenges
A performance-focused digital campaign designed to drive season ticket sales, increase fan engagement, and scale league visibility across Canada's most competitive soccer markets. Through precision targeting, iterative testing, and cross-platform media buying, the campaign delivered measurable impact across all core KPIs.
- ROAS on digital ads was below industry average (under 1.2x)
- No structured attribution model for ad spend performance
- Fragmented messaging across channels, leading to poor engagement
- High Cost Per Conversion (CPC avg. over $12)
- Low conversion rates on merchandising and ticketing platforms
Solutions
A performance-focused digital campaign designed to drive season ticket sales, increase fan engagement, and scale league visibility across Canada's most competitive soccer markets. Through precision targeting, iterative testing, and cross-platform media buying, the campaign delivered measurable impact across all core KPIs.
Canadian Premier League (CPL) is Canada’s top-tier professional men’s soccer league, bringing together clubs from coast to coast with the mission of growing the game at home. With a rapidly expanding fan base and ambitious growth targets, CPL sought a strategic partner on Datawyze to transform its marketing execution across digital channels.
- ROAS on digital ads was below industry average (under 1.2x)
- No structured attribution model for ad spend performance
- Fragmented messaging across channels, leading to poor engagement
- High Cost Per Conversion (CPC avg. over $12)
- Low conversion rates on merchandising and ticketing platforms
Conclusions
A performance-focused digital campaign designed to drive season ticket sales, increase fan engagement, and scale league visibility across Canada's most competitive soccer markets. Through precision targeting, iterative testing, and cross-platform media buying, the campaign delivered measurable impact across all core KPIs.
